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ZunaVision! It may not mean anything to you now but it could be the catalyst for advertisers to generate real revenue from video. The brain child of group of Stanford students it allows you to edit video to embed other images or videos.  See the YouTube video below for a preview.

This technology allows you to place adverts or images in a space in the background of any video and even allows you to bring items from the origional video in front of it so it looks like it is part of the origional. I believe they are working on embedding code into the image so at the moment you cannot monetize from it, but this will happen in a matter of time and then it will be a powerful tool. To try this out for yourself all you have to do is sign up for free at http://zunavision.stanford.edu/ and you can experiment.

I personally believe this is fantastic for the future and I cannot wait for it to be fully released as an advertising tool.